Advanced Business Strategy

Hey. In the first panel, the Orange guy says, "I've decided to set up a business!" The blue guy asks, "What will it do?" and the Orange guy responds, "Make money!"

I’ve decided to set up a business. A small, side business, separate from my day job.

There are a few reasons why I’m interested in pursuing this. Firstly, during the day, I design trading and back office systems for a financial services company. I really enjoy this type of work, but it’s very specialized. Starting a side business should give me some variety and helpful experiences, which I can apply to my career. I also think my struggles and successes will be suitable topics to write about on this blog. And if I can make a little extra money on the side to boot, well, all the better!

This is something I’ve wanted to do for years but I’ve never gotten around to it. There’s always some reason not to move ahead, such as “I have no idea what business to create”. Oh wait — that’s actually a good reason for not moving ahead.

Here’s what I do know: it has to be something I can work on in my spare time, which is about 15 hours per week. My free time is all on nights and weekends, so whatever I embark on, I must be able to work on it exclusively in those hours. I want my side gig to be something I can do from home, because I like working from home. I also must enjoy doing the work itself.

Great! So far I’ve thought a lot about myself. That’s important, though, because I wouldn’t want to set up a business that I end up disliking.

So, who’s my business going to help? I have a few different mini-business ideas, but the one I’m going to pursue first is helping people set up simple but professional-looking Websites under their own name, for example I would help Joe Smith set up joesmith.com. This service will be geared towards individuals who want to have a good-looking Web presence, but don’t want to learn how to set up a Website.

Why would people want this? Well, in short, it looks professional to have your own Website. Most people are now comfortable shaping their profiles on Facebook and LinkedIn. I think having your own Website, sometimes with a blog attached and sometimes not, will be the next evolution in how regular people present themselves online.

There are plenty of Web designers in this world, so how am I going to differentiate myself? Stay tuned for more on that in an upcoming post.

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